Company G is a reputable OEM manufacturer in Vietnam that has served many global clients. The company aspires to build its own brand and expand directly into the North American market, but still faces challenges related to legal compliance, distribution systems, and brand development.

Company P is a reputable law firm in Vietnam with over 20 years of experience in corporate and investment advisory. With a vision to become a legal bridge between Vietnam and North America, the firm has chosen Canada as its strategic destination, yet it still faces challenges in branding, legal compliance, networking, and marketing strategy.

MedNovum is a pioneering company in Vietnam specializing in legal consultancy and medical device registration, having worked with numerous global clients. The company aims to expand into Canada to develop its market and reach more potential partners, but it still faces challenges related to brand recognition, marketing, and networking.

Sharebly is a Canadian start-up in the sharing economy sector, developing an online platform that connects lenders and renters of premium outerwear and outdoor equipment. Despite its expertise and passion, Sharebly still faces typical start-up challenges in operations, marketing, and service implementation.