Unlocking North America – A Vision for Transcontinental Investment Bridges

With more than 20 years of experience, P Law Co., Ltd (“Company P”) has established its position as one of the most reputable law firms in Vietnam, accompanying thousands of businesses in areas such as M&A, corporate law, compliance governance, intellectual property, and especially foreign investment advisory. This success has made Company P a trusted legal partner for many investors entering Vietnam.

However, Company P also nurtures a longer-term vision: to become a two-way bridge – enabling Vietnamese enterprises to expand into North America while at the same time introducing investment opportunities in Vietnam to North American investors. To realize this vision, Company P has chosen Canada as a strategic destination, thanks to its stable economy, transparent legal environment, and the advantage of leveraging trade agreements such as CPTPP and USMCA, which open the door to the entire North American market.

However, despite its extensive experience in Vietnam, Company P still faces multiple challenges in expanding into Canada, including:

• Limited brand recognition in Canada.
• Lack of operational experience in a different legal and business culture.
• No established network of local business connections.
• Marketing strategy not yet optimized for the specific target group of international investors.

(*): The company name has been changed to protect trade secrets at the client’s request.