MedNovum – Success begins at the turning point

In Vietnam, MedNovum is recognized as one of the pioneering and professional firms in providing consultancy services for the classification, declaration, and registration of medical devices for market authorization. Beyond conventional advisory roles, MedNovum boasts a team of experts, including lawyers, doctors, pharmaceutical science postgraduates, and seasoned lecturers from leading hospitals and medical universities across the country.

The combination of a solid legal foundation and extensive medical expertise has enabled MedNovum to earn the trust of discerning clients from North America, Europe, Asia, and Australia. The company has also achieved ISO 9001:2015 certification for its quality management system, reaffirming its credibility and reputation in the industry.

However, to enhance customer engagement and leverage the benefits of free trade agreements (especially the CPTPP), MedNovum aims to establish a commercial presence in Canada — one of the world’s major hubs for medical device manufacturing and investment, with over 600 active manufacturers. Through this presence, MedNovum Canada will not only support Canadian manufacturers in distributing their products in Vietnam (including market research, product classification, document translation, legal advisory, and registration for market authorization) but also create opportunities for Vietnamese businesses to export their products to Canada.

Despite its international experience, MedNovum still faces several challenges in expanding into Canada, including limited brand recognition in the Canadian market, the absence of a well-structured marketing strategy to reach the right target audience, and difficulties in building a strong network of local clients and partners.